Maxi Kinley · Founder, Rinse+
The founder
Built fromthe driveway up.
Americans take care of their vehicles. A truck isn't just transportation — it's a statement. A well-kept car says something about the person who drives it. I understood that before I ever set foot in the US market.
What I didn't expect was how broken the routine was. Most guys want a clean car. They just don't have two hours on a Saturday, a pressure washer in the garage, and a driveway with a hose hookup. Detailing culture serves the enthusiast. Nobody was serving the everyday American driver who just wants results without the setup.
So I built it. A system that works in any driveway, any parking lot, any apartment complex. No hose. No power washer. No learning curve. Fill the cannon, pump it up, and you're washing. Done before the game starts.
That's Rinse+. Built for the car you actually give a damn about. Formulated in St. Louis. Shipped from Indianapolis. Made for America.
Maxi Kinley
Founder, Rinse+
Made in the USA
Formulated here.Built to last.
A lot of car care brands slap a flag on the label and call it American. Rinse+ isn't that. The formula was developed in St. Louis. It's bottled and shipped out of Indianapolis. Every batch is quality-controlled on US soil.
We use a citrus-based, pH-neutral formula because it works on American roads — tar strips, road salt, highway grime. Biodegradable and safe to rinse off in any driveway, any street, any parking garage. Built for the conditions American drivers actually deal with.
How to use
Four steps.Twenty minutes.
No hose. No power washer. No learning curve. Here's the complete process — start to finish in 20 minutes.
