Maxi Kinley · Founder, Rinse+
The founder
Built fromthe driveway up.
Americans take care of their vehicles. A truck isn't just transportation — it's a statement. A well-kept car says something about the person who drives it. I understood that before I ever set foot in the US market.
What I didn't expect was how broken the routine was. Most guys want a clean car. They just don't have two hours on a Saturday, a pressure washer in the garage, and a driveway with a hose hookup. Detailing culture serves the enthusiast. Nobody was serving the everyday American driver who just wants results without the setup.
So I built it. A system that works in any driveway, any parking lot, any apartment complex. No hose. No power washer. No learning curve. Fill the cannon, pump it up, and you're washing. Done before the game starts.
That's Rinse+. Built for the car you actually give a damn about. Formulated in St. Louis. Shipped from Indianapolis. Made for America.
Maxi Kinley
Founder, Rinse+
Formulated in America
Formulated here.Built to last.
A lot of car care brands put a flag on the label and call it American. Rinse+ isn't that. The formula was developed in St. Louis. It's filled and quality-controlled there, then shipped out of Indianapolis. The cannon and bottles are made overseas to our spec — we'd rather say so than let you assume otherwise.
We use a citrus-based foam formula because it works on American roads — tar strips, road salt, highway grime. Built for the conditions American drivers actually deal with.
How to use
Two washes.One system.
Most weeks, the quick one. Every few weeks, the deep one. Same two bottles either way. Most of that time is dwell — the foam doing the work while you stand there.
Maintenance Wash
Under twenty minutes
No mitt. Nothing touches the paint. This is the one you'll run most weeks, and every kit does it out of the box.
Full Wash
Under thirty minutes
Needs a wash mitt. Ours lands in August — any clean microfiber mitt works until then.
